SaaS · WhatsApp marketing

SendBroad

A WhatsApp campaign manager we designed and built for Billionsky Technologies. Businesses send marketing and utility campaigns, handle replies in a shared inbox, and plug in through a developer API, all on the official WhatsApp Business Platform.

Client
Billionsky Technologies Private Limited
Our role
Product, design, engineering, operations
SendBroad — product screenshot

(01)Challenge

What was slowing things down

WhatsApp is where customers actually read their messages. But most businesses reach them through grey-route tools that put their number at risk, or through enterprise platforms priced and built for someone else.

BeforeContacts kept in spreadsheets → messages sent through unofficial tools or one by one → replies scattered across personal phones → no delivery or read data → per-message costs hard to predict.

(02)Solution

What we built

We built SendBroad end to end, from first sketch to live SaaS. A business connects its verified number through Meta, picks an audience, chooses an approved template and sends. Replies land in a shared team inbox, and developers get a REST API with webhooks for every delivery, read and reply.

AfterCSV import with validation and dedupe → segments → approved template with variables → scheduled, throttled send → live sent, delivered and read tracking → replies routed to a shared inbox.

Integrations: WhatsApp Business Platform · REST API · Webhooks · Node.js & Python SDKs · CSV import

Gurcademy's live workspace: 620 contacts, 59 campaigns
Gurcademy's live workspace: 620 contacts, 59 campaigns
Campaigns with live sent and read counts
Campaigns with live sent and read counts
A templated message in one API call
A templated message in one API call

(03)Product

What's inside

  • Bulk campaigns

    Personalised broadcasts to thousands of contacts with variables, media and buttons.

  • Schedule & throttle

    Plan sends ahead and control the send rate to stay inside WhatsApp limits.

  • Shared inbox

    One inbox for replies, with assignment and internal notes for the team.

  • Templates & segments

    Approved templates reused across campaigns; audiences built from tags and behaviour.

  • Clean imports

    Validation, dedupe and phone-number normalisation, with bad rows surfaced to fix.

  • Compliance built in

    Consent tracking, opt-out handling and audit logs, designed for GDPR and DPDP.

(04)Results

Where it stands

108
Countries supported on the official WhatsApp API.
83.6%
Read rate on Gurcademy's campaigns, from its live workspace.
₹0
To start. Pro is ₹799 a month, messages at Meta's rates.
24h
Of webhook retries, so no delivery event is lost.

Used by Habuild · Anoshaya · Gurcademy · DailyChecks · DV Infra · Wellness Club

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